For the people building what's next in GTM
GTM is movingfrom AI‑assistedto agent‑led.
AI has made go-to-market busier: more content, more sequences, more dashboards. It hasn't made it better. Neolism is where GTM builders work out what changes when agents start executing the work, and what it does to pipeline.
The intelligence
Research, data and field notes on where GTM is heading.
Read the Signals 02Field KitThe application
Assessments, workflows and templates you can run this week.
Explore the Field Kit 03CommunityThe builders
Practitioners comparing what's working, one open question a week.
Meet the buildersThe gap, in numbers
95%
of B2B marketers use AI.
39%
say it's improving performance.
Source: Content Marketing Institute, B2B Content & Marketing Trends 2026 ↗
Adoption is solved. Outcomes are wide open.
Seeing something different in your team? Share your number ↗
Signals
What we're seeing at the edge of agentic GTM.
Short, sourced notes on what's working in agentic GTM, and what isn't. Each one ends with an open question for the community.
Your funnel is an org chart. Agents don't pass the baton.
MQL, SQL and SAL were receipts for handing work between teams, not how buyers buy. Agents remove the relay, so GTM can be built around the buyer's outcome.
- 01One owner per outcome
- 02Measure the buyer's progress
- 03One shared context layer
Every channel gets an agent. Just not the same job.
05Future of work · 5 minWe learned GTM backwards.
04GTM plays · 7 minYour competitor saw the same signal this morning.
03Buyer journey · 5 minAgent meets agent. Human decides.
Get the next Signal when it lands.
Subscribe to Signals ↗Field Kit
Tools to put agents to work.
Assessments, workflows and templates you can run this week. Free, short, and every benchmark sourced.
The Volume Trap Check
Is AI moving your pipeline, or just your activity? Walk through your funnel, from AI adoption to win rate, and see how each stage compares with the latest B2B benchmarks.
- 01Answer nine questions
Four funnel sections, from AI adoption to win rate.
3 min - 02Compare every stage
Each answer sits next to a sourced B2B benchmark.
Sourced - 03Get your score
Outcome-led, in transition, or in the volume trap.
0–100
The Agent Readiness Map
Which of your GTM workflows are ready for agents, and what to fix first.
Map your workflowsPipeline Math
Share Your Number
Community
Not a lab.A field where GTM builders figure out what comes next, together.
Free, practitioner-only, no pitches. Bring what you're seeing; leave with what's working elsewhere.
Join the conversation ↗Agentic GTM Builders
One open question every week. Real numbers, honest answers, and the people doing the work.
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New Signals and tools as they land, without the noise.