Your funnel is an org chart. Agents don't pass the baton.
MQL, SQL and SAL were receipts for handing work between teams, not how buyers buy. Agents remove the relay, so GTM can be built around the buyer's outcome.
Read Signal 07 →6 min read Signal 06 · GTM StrategyEvery channel gets an agent. Just not the same job.
Agents belong in every GTM channel. The leverage map: where to go all in, where agents draft and people approve, and where people lead with agents doing the prep.
Read →6 min read Signal 05 · Future of WorkWe learned GTM backwards.
Most of us spent years on execution before we got anywhere near strategy. Agents just reversed that order, and the next generation of GTM leaders will be better for it.
Read →5 min read Signal 04 · GTM PlaysYour competitor saw the same signal this morning.
Intent data became a commodity. What you remember about your buyer didn't. Four signal-led plays, and why the plays themselves are next to be copied.
Read →7 min read Signal 03 · Buyer JourneyAgent meets agent. Human decides.
94% of B2B buyers now use AI to buy, and 94% rank vendors before first contact. Four agents to build for the new buying journey.
Read →5 min read Signal 02 · Agentic SystemsBefore you hand it to an agent.
By 2028, agents could outnumber sellers ten to one. Three foundations to check before any handover.
Read →3 min read Signal 01 · Demand Gen & PipelineAdoption was the easy part.
95% of B2B marketers use AI. Only 39% say it's working. The gap isn't the tools. It's the scorecard.
Read →4 min read India's Real Picture · In the worksAgentic GTM in India: what the global playbooks miss.
Building GTM from India? Your experience can shape this one.
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